Novak Djokovic, ranked world No. 2, trails behind Alcaraz by $5.1 million, but still boasts an impressive total earnings of $37.2 million. While Djokovic has earned $1.9 million more on the court than Alcaraz, the real difference lies in the $7 million extra that the Spaniard has earned off the court. Djokovic’s year has been mixed, with notable achievements like reaching the Wimbledon final and winning Olympic gold, but not much else to highlight, especially by his high standards.
Gauff, Sinner, and Swiatek with Similar Earnings
Only $500,000 separates the third, fourth, and fifth spots on the list, occupied by Coco Gauff, Iga Swiatek, and Jannik Sinner, respectively.
Gauff has seen an increase in her earnings in 2023, with $7.1 million earned on the court, including her first major title, and $20 million off the court through collaborations with brands like ‘American Eagle’ and ‘Naked’ juice. Swiatek and Sinner both earned $15 million off the court, establishing themselves as world No. 1s and expanding their personal brands in the marketing realm. The four-time Roland Garros champion brought in $11.7 million on the court, just $100,000 more than the defending Australian Open winner.
Nadal in Sixth Place with Third Highest Off-Court Earnings, Ahead of Medvedev and Osaka
Rafael Nadal, a 22-time major winner, has had a relatively average 2024 season, reaching highlights at Bastad and the Madrid Masters. Nadal returned from major hip surgery in 2023 but faced setbacks due to an abdominal strain, causing him to withdraw from several tournaments. Despite earning only $300,000 on the court, Nadal ranks third in off-court earnings with $23 million, following Djokovic and Alcaraz.
Sitting in seventh and eighth place are world No. 5 Danill Medvedev and former No. 1 Naomi Osaka, with total earnings of $20.3 million and $14.6 million, respectively. Osaka’s earnings were primarily off-court due to a reduced schedule, earning $14 million from brands such as Maybelline and Meta AI. Medvedev found success in 2024, reaching multiple finals, boosting his on-court earnings to $7.3 million.
Ruud and Sabalenka Complete the List
Casper Ruud, a three-time major finalist, takes the ninth spot on the list with a solid 2024 season, earning $3.9 million on the court with titles in Geneva and Barcelona. Deals with Renault and Fleming Watches push his off-court earnings to $10 million, totaling $13.9 million. Aryna Sabalenka, ranked world No. 2, finishes off the list with $6.7 million earned on the court and $7 million off the court.
Full 2024 Forbes list of highest-earning tennis players (in million $):
- Alcaraz, 42.3
- Djokovic, 37.2
- Gauff, 27.1
- Swiatek, 26.7
- Sinner, 26.6
- Nadal, 23.3
- Medvedev, 20.3
- Osaka, 14.6
- Ruud, 13.9
- Sabalenka, 13.7
