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Monday, November 28, 2022

Major Sponsor ‘Pauses Deals’ With 2 LIV Golf Defectors

Two LIV golfers, Ben Ferguson and David Hearn, have ‘paused’ their deals with the company following a major sponsor that has been sponsoring both players for years.

The “who won pga last week” is a question that many golf fans would want answered. Unfortunately, the answer to the question is not available on the PGA website. The major sponsor of the PGA has decided to stop all deals with 2 LIV Golf defectors.

Despite the PGA Circuit’s warnings, players who switched to the LIV Golf tour mostly avoided negative consequences. Players may still compete in major tournaments even if the PGA has banned them from certain events. In addition to the (often substantial) sign-on incentives provided by the LIV circuit, which is supported by Saudi Arabia, golfers also maintained their sponsors. The final section, though, could be altering. Mastercard just put two well-known LIV Golf players, Ian Poulter and Graeme McDowell, on an extended hiatus. The business is not the only PGA sponsor to do this, either.

Ian Poulter and Graeme McDowell | Aitor Alcalde/LIV Golf/Getty Pictures

Corporate sponsors are contributing to the PGA Tour’s battle to survive against the LIV Golf league.

Since 1995, Mastercard has supported the PGA Tour. is the Arnold Palmer Invitational’s presenting sponsor since 2004. One of the top competitions on the PGA Tour is the Bay Hill event.  

We have stopped the activation of our partnership with Ian Poulter and Graeme McDowell because of the uncertainty surrounding their position with the PGA Tour, the financial services business informed ESPN’s Tom VanHaaren.

This business is not the first to cut off or postpone relationships with players who have switched to the LIV circuit.

Additionally, per to ESPN, “RBC severed connections with Dustin Johnson and McDowell, Rocket Mortgage just announced it was discontinuing its association with Bryson DeChambeau, and Phil Mickelson lost sponsorships from WorkDay, KPMG, and Amstel.”

The intriguing thing about these sponsors is that, with the exception of Amstel, all of them support PGA Tour competitions. The Memorial Tournament Presented by Workday, the Rocket Mortgage Classic, the RBC Heritage, and the KPMG Women’s PGA Championship are other examples.

Up until now, Brooks Koepka has declined sponsorships from businesses like Nike and even those with ties to the Tour, who don’t directly support PGA tournaments. Despite being the “Official Beer Sponsor of the PGA TOUR and PGA TOUR Champions,” according to PGATour.com, Michelob Ultra is supporting Koepka.

Although it’s disappointing to lose sponsors, many of these well-known players will be okay since LIV golf offered them checks in the eight- to nine-figure range to sign up. In addition, a lot of additional sponsors will be happy to step in if LIV Golf is a success.

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