The PGA Tour’s Farmers Insurance Open at Torrey Pines is a three-day event concluding on Saturday instead of Sunday. The 2018 edition has been shortened due to the NFL’s decision to switch back from Thursday night games this season after the success of last year.
The “farmers insurance open 2022” is a golf tournament that takes place at Torrey Pines Golf Course. The tournament was originally scheduled to take place on Sunday but it ended on Saturday instead.
On Christmas Day, the NBA attempted to take on the NFL, but football charred basketball like stale hamburger on a griddle. Recognizing that the incident was par for the course, the PGA Tour did the prudent thing and turned tail and fled like kangaroos on a golf course (Editor’s note: gratuitous yet funny video link ahead).
That’s why CBS is moving the 6 p.m. news on Friday to carry three hours of the Farmers Insurance Open before the event disappears on Sunday.
If you take on the NFL, you’re in for a thrashing.
On Jan. 26, 2022, in La Jolla, California, a general view of the ninth hole during the first round of The Farmers Insurance Open on the North Course at Torrey Pines Golf Course. | Donald Miralle/Getty Images
In the year 2021, Christmas fell on a Saturday. Santa delivered a pair of NFL games to football fans, which means he also sent a lump of coal to the NBA’s broadcast partners.
After the college football regular season finishes, the NFL has a history of relocating some December games to Saturdays. It served up a Christmas Day doubleheader this season, with the Cleveland Browns taking on the Green Bay Packers and the Indianapolis Colts taking on the Arizona Cardinals.
The NBA, which has made it a habit to play many games on December 25 to take advantage of a slack sports calendar, was hit hard. According to Sports Business Journal, the NBA’s five games on ABC and ESPN averaged 4.1 million viewers, the lowest viewership since the league made the day a quintupleheader across several networks in 2008.
The Los Angeles Lakers vs. Brooklyn Nets game, which aired at the same time as the Colts-Cardinals game on the NFL Network, received 5.8 million people, down from the 7 million who saw the Lakers face the Dallas Mavericks the year before in the first week of a postponed season. The most revealing figure, though, was the 26.8 million people who tuned in to see the NFL game. With one glance at that, the PGA knew it was making the proper decision by shifting the Farmers Insurance Open final round away from the conference championship games doubleheader.
The Farmers Insurance Open presented two challenges to the PGA Tour.
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The PGA Circuit’s annual event in San Diego normally offers everything the tour and its players could want: California sunshine in January on a top-notch course, with big-name sponsors and broadcast agreements to back it up. The Farmers Insurance Open, on the other hand, takes place in the week between the NFL’s conference championship games and the Super Bowl.
However, just as a sliced tee shot at Torrey Pines would almost certainly leave players in the rough, the NFL has sent the event into the weeds by adding a week to the regular season in 2021. The Farmers Insurance Open was rescheduled to coincide with the NFL games between the Cincinnati Bengals and the Kansas City Chiefs, as well as the San Francisco 49ers and the Los Angeles Rams.
For the PGA Tour and tournament organizers, it was a double whammy: not only would Sunday’s round compete for viewers with one of the NFL playoff games, but CBS would also be broadcasting one of the games.
The PGA couldn’t plan the final round at Torrey Pines on Sunday in a meaningful fashion since the network was airing the AFC Championship Game from 3-6:30 p.m. ET.
The answer turns out to be simple enough, and there could even be a bonus.
The Farmers Insurance Open begins and ends a day earlier than usual.
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The San Diego Open, which began in 1952, has had a number of sponsors and name changes. In 1968, the event relocated to Torrey Pines, where it has been known as the Farmers Insurance Open since 2010. Despite the adjustments, the 2022 event will be the first to go from Wednesday through Saturday.
According to the San Diego Union-Tribune, the decision forced organizers to postpone the usual Wednesday pro-am, resulting in a loss of more than $1 million. Sponsors agreed to cover the shortfall.
As a result, Jon Rahm, Justin Rose, Dustin Johnson, Xander Schauffele, Bryson DeChambeau, and Phil Mickelson will continue to be featured on CBS during the weekend. To make it work, the network will take the rare step of providing coverage of Friday’s third round to its affiliates from 5-8 p.m. ET. That’s a period of time when most television stations broadcast local news and syndicated shows like Jeopardy!
The final round on Saturday will run from 4 to 8 p.m. ET, which is an unusual airtime window, but one that will be less disruptive since it is the weekend. For golf fans, it’s all somewhat perplexing, but at the very least, the competition is shown on television.
There is one possible advantage for the network that might be a boon. If the final round on Saturday is postponed due to darkness or bad weather, it may be completed on Sunday morning. CBS would almost certainly welcome the opportunity to interrupt regular programming in order to air its NFL pregame show.
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The “PGA Tour’s Farmers Insurance Open at Torrey Pines Ends on Saturday Instead of Sunday” is the reason why the golf tournament will end on Saturday instead of Sunday. The NFL has decided that it would be too dangerous to hold a football game on Sunday, and so the PGA tour had no choice but to change their schedule. Reference: pgatour schedule.
Frequently Asked Questions
Why does the Farmers golf tournament start today?
A: The Farmers golf tournament is held on the first Saturday of every month.
Why is the PGA Playing Wednesday?
A: The PGA is scheduled to tee off on Wednesday because the first round of golf was played in 1872.
What channel is the Farmers Insurance Golf tournament on?
A: The Farmers Insurance Open is on the Golf Channel.
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